Apple executives made numerous performance claims against Windows-based laptops and prior generations of Macs, virtually all of which are based on Intel chips, though Apple did not directly name Intel. The Cupertino-based company ended its presentation with a cameo by its "PC guy," a nerdy, suit-wearing man who portrays a bumbling PC struggling to keep up with Apple's more hip Mac advances.
View in App. Follow Us. Story highlights The MacBook Air, MacBook Pro, and Mac mini will integrate Apple's new M1 chip which delivers improved battery life and allows the computers to run apps designed for mobile devices.
Apple announced back in that it would switch over to Intel chips for its Macs beginning in , and would transition all Macs to Intel chips by But, in that original announcement, Apple's CEO at the time, Steve Jobs, seemed to have the foresight that it would eventually move on from Intel.
It's been 15 years since Jobs' comments and, more recently, Apple has proven that it has the capabilities to build its own powerful processors, which are used in all of its iPhones and iPads. Apple designs its own chips based on an architecture called ARM, which is used to design processors in most mainstream smartphones and tablets.
Those devices have been shown to have great battery life — lasting the better part of a day or longer depending on what you're doing. And Apple can easily add in cellular connectivity, something it hasn't done with any of its Mac computers in the past. One reason: In my experience, cellular chips typically quickly drain battery life when paired with a traditional laptop processor. But, if Apple makes both the modem and the processor, it can optimize them to work better together.
Apple currently uses Qualcomm modems in its iPads and iPhones for connections to cellular networks. The U1 is a chip from Apple that allows its more recent iPhone models to precisely locate and communicate with other U1-equipped devices, or other devices that support ultra-wideband. Apple is one of these companies. Starting with the A6 processor in the iPhone 5, they used custom processor implementations. To remind you of that, Intel cherry-picked areas as The Verge so bluntly put it where Intel-powered laptops outperform the M1 Macs.
Intel is falling behind in manufacturing. Apple proudly said on Tuesday that the M1 chip in the new Macs uses 5-nanometer transistors. Currently, Intel is shipping chips with nanometer transistors. In general, the more transistors a chipmaker can fit into the same space, the more efficient the chip is. Currently, Intel ships chips only with nanometer transistors.
Intel famously controls its own factories, called "fabs," around the world, compared to Apple, which contracts with companies in Asia to manufacture chips to its own specifications. And I think those challenges have opened a window or opportunity for ARM-based designs for come in. Apple is one of the the best ARM-based processor designers out there," Erensen said.
More battery life, potentially better performance, and laptops that work like phones. Apple says that the M1 Macs are better products than the older models, mainly because Apple claims its chips enbable better performance and longer battery life than it could achieve using Intel's chips.
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