Mustafa Online. About us. One-stop shopping experience. The Business Times, p. About Us. Madhu, M. Singapore: Success Resources, pp. Lee, H. Create distinct niches to gain an edge, retailers told.
The Press Trust of India Limited. Lim, J. What rich Singaporeans want. The Straits Times. The man who built Mustafa Centre. The Business Times , p. The information in this article is valid as at and correct as far as we are able to ascertain from our sources. Again, Mustaq leveraged on his strength of diversifying by further expanding his product catalogue to include home appliances and perhaps more importantly — taking a bold break away from bargaining by insisting on a fixed but affordable price for his products.
A risky move in a culture that prides itself on bargain-hunting, but Mustaq understood: his customers were keen to save time and if they could buy it cheap and fast, they would be convinced. He was right. A staggering increase that would have crippled most entrepreneurs but for Mustaq, it was a day that went on to become the pivotal moment in his business growth. His 75, square feet department store in had a supermarket, a jewellery store, money-changers, cosmetic counters, pharmacies, sporting goods, furniture, appliances and garments.
Sign up. Already have an account? Log in. Resend verification e-mail. Subscribe now. Frequently asked questions. Good job, you've read 3 articles today! More on this topic. Mr Yeo said it was disappointing that the plaintiffs have "turned around to bite the hand that feeds them" after benefiting from Mr Mustaq's kindness and generosity through the years.
He said it was only years after Mr Mustafa and Mr Samsuddin died that their family members, "armed with a misguided sense of self-entitlement", came to court to ask for more money.
He said the plaintiffs have sought to rewrite the history of the company, downplayed Mr Mustaq's contributions and "conjured up serious and grave allegations for which they have offered little credible or no evidence".
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