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Hispanic social network user reach South Korea: number of social network users Mexico: number of social network users Number of social network users Australia Germany: number of social network users Nigeria: number of social media users Central and Eastern Europe: number of social network users Middle East and Africa: number of social network users in the Worldwide social media user growth Number of social network users Indonesia Social media platforms with highest user activity in Germany Brazil: non-users of social media platforms Dominican Republic: non-users of social media platforms Honduras: non-users of social media platforms Importance of privacy settings in social networks in Germany Monthly app revenue of LINE in Japan Share of Gen X people willing to use particular digital solutions in Poland Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than 2.
The company currently also owns four of the biggest social media platforms, all with over one billion monthly active users each: Facebook core platform , WhatsApp, Facebook Messenger, and Instagram. In the first quarter of , Facebook reported over 3.
The United States and China account for the most high-profile social platforms Most top ranked social networks with more than million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content.
How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In , Social networking sites are estimated to reach 3.
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Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header. Brand discovery and research are critical to marketing, so savvy marketers will want to keep these evolving search behaviors—and their potential implications in mind.
These tools are becoming more popular too, with various trends in our reports showing a steady rise in the number of people who translate text content online. Furthermore, with Netflix announcing that it will increase investments in local content intended for global audiences, and with TikTok reaching an ever larger global audience, we can expect that blurring to accelerate in People are increasingly looking beyond national borders to find the perfect product, especially when small domestic markets mean that local choices are limited.
Meanwhile, ecommerce platform players like Shopify and Magento are making it easier for independent retailers to engage and serve overseas shoppers.
Cross-border commerce has its challenges though, from basic issues like language barriers and cultural references, to logistics issues like speed of delivery and the cost of returns. Online shopping platforms in the West have become masters of checkout efficiency, but the rise of live-stream shopping formats in Asia demonstrates that there are other successful approaches to ecommerce.
As competition increases in the online shopping world, we can expect to see ecommerce players experiment with new formats that emphasise areas such as social interaction, shopper entertainment, and even augmented services like education e.
Regulation is already one of the hottest topics in digital, but we can expect legal and ethical considerations to have even greater bearing in Proactivity in the areas of consumer safety and privacy will help you to define the best agenda for your business rather than being reactive , and proactivity should also position you as a more trustworthy brand amongst your customers.
Entertainment, communication, and retail were the first industries to experience comprehensive digital disruption, and various other industries are currently undergoing significant digital transformation.
Various reports have indicated that cybercrime has increased significantly in the past couple of years. As a result, digital literacy and online safety will become increasingly important for individuals, as well as for the governments that look to protect them. However, the most worrying cybersecurity threats go well beyond the individual, and, sadly, we can expect to see increased cyber attacks on companies, sovereign nations, and even ideologies in the coming months.
The most obvious candidate is some form of augmented, heads-up display—most likely in the form of AR glasses—with Facebook and Apple both tipped to be launching new products imminently. However, in the longer-term, direct-to-brain interfaces may completely remove the need for physical devices, enabling users to augment their thinking and perceive physical sensations directly through the stimulation of their brain, nervous system, and hormone receptors.
A move away from screen-based interfaces would help to inspire and promote a wider range of more integrated uses of connected technology. However, the next wave of digital innovation will use connectivity to add an augmented layer to other activities, creating new dimensions and adding new value within those experiences, without necessarily becoming their central focus.
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